Rates in PAK RUPEES

TECHNICAL DETAILS

CONTRACT RATES

Applicable as per following slabs:

All contracts expire on 31st December.
25 per cent extra will be charged for guaranteed position & 15 per cent for Bleed. Centre and Double Spreads will be accepted in four colours only.

Advertisements will be accepted subject
to the following size restrictions.

i) Minimum acceptable size 15cm x 2 col.
ii) Single column or 4 column ads will not be accepted.
iii) Ads with height between 20 cms and 37 cms will not be accepted.

Further details on request from the
Director Marketing This Rate List cancels
all previous advertisements tariffs.

PROFILE INFORMATION

TERMS OF ACCEPTANCE 

• Management reserves the right to refuse or suspend the publication of an advertisement without stating any reasons.
• In case any advertiser or advertising agency fails to pay bills within the period for which the credit is allowed, the management will be at liberty to suspend publication of subsequent advertisements of such advertising agency and the contact shall be deemed to have been terminated without prejudice to the right of recovery of dues.
• While the publication of competitive advertisements in close proximity to each other is avoided, no guarantee can be given in this respect nor claims for free repeat in such cases will be entertained unless at the time of placing the order, the advertiser agrees to pay an extra percentage for specified position.
• Advertisements are accepted in good faith and management accepts no responsibility regarding the bonafides of the advertisers.
• Cancellation of advertisements will only be accepted if at least two weeks notice is given in advance.
• Advertisements missed on the scheduled dates may be published in the following issue without seeking prior approval.
• Ads in future/article style will positively carry asterisk mark.
• Every effort will be made to publish the ads as per artwork. However due to large print run, reproduction slightly deviates from the original artwork. In such cases, request for make good will not be tenable.
• Rates will be applied as specified at this rate card. Any other rate or discrepancy contained in the release order will be considered as an error.
• No deduction is allowed from advertisement bills on account of alleged defective insertion to be published at the management's convenience as far as practicable.
• No responsibility can be accepted for damage to or loss of designs; film positives etc. although utmost care would be taken.
• No particular page will be guaranteed to any advertisement unless an extra charge is made for such specification.     

Readers' Profile
Male Readers : 59%
Female Readers : 41%
Readers' age group : 15 - 60 Years
Readers' Income : Rs. 10,000 - 1,00,000 per month
Readers' Profession : Businessmen, Decision Makers, Housewives,
College & University Students.

Contact

Karachi